Four Ways Investor Relations Teams Keep Their Executives Informed

Investor Relations Officers with developed internal communications programs help senior leaders at their company understand their market and perform better.

 

This past January, J.P. Morgan held its annual Healthcare Conference in San Francisco. There were 9,000 attendees and over 450 companies presenting. Fidelity has over $2 Trillion in assets under management. Their investment professionals meet with thousands of companies every year. There are over 10,000 sell side equity research analysts who are upgrading and downgrading stocks every single day.

The news flow about your industry and about your competitors never stops.

At StreetReader, we spend a lot of time talking to Investor Relations Officers to better understand how we can help. That the role of today’s IRO is becoming ever more demanding is clear and many are using modern technologies to raise their productivity and effectiveness.

The IRO expertise in how the capital markets and institutional investors operate helps a management think through new business strategies.

In one crucial area of the IR workflow, however, there has been little change. Our conversations have shown that an important function of IRO’s is providing strategic counsel to a broad group of executives and keeping board members informed about market and competitive developments. The IRO expertise in how the capital markets and institutional investors operate helps a management think through new business strategies.

The top executives in the company look to domain experts, and a strong internal communications plan reinforces that reputation of expertise. Many IROs understand that getting recognized for their work requires collaborating, taking initiative, being irreplaceable, and being a leader. We find that many IROs already have established programs to get this information and insight to their business leaders.

Executing The Internal Communications Program

But when it comes time to execute on the internal communications program, we find that IR teams struggle with the tools they have at their disposal. IR teams take one of these four approaches for their internal communications strategy:

  1. A general communication or messaging tool like email or Slack.
  2. An internal portal built on Google Sites, Sharepoint blogs or custom made.
  3. A shared drive solution such as Google drive, Sharepoint or Box.
  4. A dedicated executive communications product like StreetReader.

Email and messaging tools have no structure, no prioritization and fill up with noise – they were built for conversations. Shared cloud drives are difficult to navigate and have no presentation layer to make it easy to consume content since they were built for storage. Blogs and intranet sites are the hardest to get adoption since they require going to a new site and requiring users to be proactive with their engagement.

StreetReader is the first curated communications platform built specifically for executives.

We built StreetReader to address these exact challenges. StreetReader is the first curated communications platform built specifically for executives. StreetReader allows for a seamless rollout without the need to train executives on a clumsy new product. Everything is categorized based on your specific company categories, and mobile notifications ensure that important communications stand out.

We believe that all IR programs can benefit from creating a more powerful flow of information and insight. If you’re interested in implementing, replacing or changing up your internal communications process, learn more here or contact us for a demo at sales@streetreader.com.