Getting Your Message Across: The Power Of Mobile Notifications

Did you get that email I sent?

We have all been there. You spend time writing up a detailed update to your manager. You even spent time formatting the email and included a nice chart summarizing recent progress and attached the last deck that your team put together with even more details. But they never got the email since it was lost in a deluge of information that they have to deal with every day. Even managers with the best intentions are often stuck in too many back-to-back meetings, are away on regular trips, or simply can’t commit the time to read every email. 

We understand that not all emails are created equal. As a senior executive, you get hundreds of emails from your team, from your organization, from clients, from suppliers and from random folks all over the world trying to sell you something. Some of these communications are very important and some can go straight to a bulk folder. Some emails are highly crafted presentations that your direct reports have spent hours or days composing. Some are one liner questions which probably would be better suited to an instant message.

Email is great for many things but its limitations are obvious to every business professional. There is a better way.

Over the past few years, a new communications medium has emerged which has proven to be incredibly effective in capturing someone’s attention: mobile phone notifications. This is largely due to the fact that we have all embraced our phones as our primary interface for much of the information that we consume. With the acceptance of personal devices within the workplace, professionals now have an integrated personal and professional experience on their phone. In the U.S., adults spend over 3 hours per day on their mobile phone and 90% of that time is spent using apps.

Apple and Google have both aggressively developed the notifications capabilities on the phones that run their operating systems (Image source: Apple). There have been countless studies done (some here, here, and here) that show notifications get much higher open rates and engagement than marketing emails.

Some of the takeaways are that compared to email, notifications have a click rate of 7x and are consistently considered more useful by end users. Click rates on notifications are highest at lunchtime and in the evenings around 11pm. These data points all sound intuitively right since I know that I take a quick look at the lock screen notifications on my phone every time I pick it up. It is easy to choose which are important enough to tap and explore further.

At StreetReader, we have spent a lot of time studying mobile notifications and believe that there is tremendous potential to leverage the power of mobile notifications inside a professional workplace to address the shortcomings of email.

With StreetReader, executives can now send and receive the most relevant updates in a better way than email or similar tools like instant messages. StreetReader enables a simple and intuitive experience to present these business updates. And very importantly, these communications come with dedicated mobile notifications that do not get lost in the email morass.

Investor Relations teams all over the world are now using StreetReader to communicate the most important updates on their IR programs. IR professionals spend many hours each week speaking to investors, reading analyst research, tracking competitors and working with internal finance and strategy teams. When something rises to the level of importance to communicate to the rest of the senior executive team, StreetReader enables them to quickly create a clear communication of the key information while also delivering a mobile notification to the recipients to ensure it is not lost in the noise.

To learn more about the power of mobile notifications and all the other great feature that StreetReader has to offer, please click here to schedule a demo today.